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Anthony Morel is the Founder & CEO of PAK Home Realty, one of the fastest-growing independent real estate brokerages expanding across California, Nevada, Utah, Arizona, Colorado, Arkansas, Illinois, Texas, and Florida.

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A lively gathering at PAK Reignite in June 2026

A moment from PAK Reignite, June 2026. Photo: D Happy Lens.

On Tuesday, October 20, 2026, PAK Home Realty sent the first email in its new custom onboarding sequence: Blueprint to Success, Step 1: Your Driving Force. With the Seller and Buyer Pre-Qual scripts attached, it went to nine agents in the October class. Later that day, a tenth agent received the first email automatically, minutes after KYC clearance. It was the first automatic send in the sequence.

Start with your Driving Force

Day one begins with the Driving Force, a statement of desire about an agent’s life five years from now. It is real homework, reviewed personally by Anthony Morel. The work gives the rest of onboarding a clear starting point: what the agent is working toward and what the next steps ask of them.

“Your business is a custom tailored jacket. No off-the-rack business here.”

Anthony Morel

Participants at a PAK Reignite learning session in June 2026

A learning moment at Reignite, June 2026. Photo: D Happy Lens.

Build the skills, one step at a time

From there, the Blueprint arrives in steps rather than as one binder to work through alone. The first dialogue skills are setting the appointment and pre-qualifying. Agents practice those conversations aloud until the words feel natural. Email 2 goes deeper on dialogue scripts and the dialer.

Contracts and accountability

Contracts are a core part of the work. Reading the purchase agreement and the listing agreement is mandatory for the October class, then for every agent. Accountability is built into the sequence through Agently tier placement and a leader copied on every onboarding message. Check-ins at 30, 60, and 90 days are measured against each agent’s day-one starting point.

The onboarding sequence is built to give each incoming agent the same set of steps from the start. It begins with a personal statement of desire, moves into practiced conversations and contract reading, and includes defined check-ins along the way.

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